Escolha uma Página

I’M FÁBIO BORGES, Ph.D.

Strategic Marketing Expert, Conversion Optimization Consultant & Keynote Speaker

Thank you for taking the time to know more about my career. I hope we someday have the chance to work together.

EXPERIENCE

Supersonic – Conversion Rate Optimization

  • From 2014 to 2016
  • Based on Belo Horizonte, BR
  • Conversion Optimization Consultant and Product Owner

From day one I led CRO projects among with clients from a wide range of industries, delivering above the curve results and sustainable grow. Worked with some of the biggest startups in Brazil, fundraised by large groups as DFJ FIR Capital (Samba Tech), Napkn Ventures (Rock Content), TPG Growth (Resultados Digitais) and eBricks Ventures (AppProva).

Results achieved among the team includes but not limited to:

  • Rock Content, 150% increase in conversion rate
  • Samba Tech, 70% increase in conversion rate
  • ERP Flex, 100x increase in lead generation
  • RS1, 63% increase in e-commerce revenue

Website: gosupersonic.com.br

Pro Brasil Propaganda

  • From 2009 to Present
  • Based on Belo Horizonte, BR
  • Strategic Marketing Consultant and Market Researcher

Pro Brasil Propaganda is a award winning agency in Brazil in current expansion to US market, helping brazilian companies to grow and to reach global markets.

In the early days at Pro Brasil I worked as a trainee at the account planning department, where I had the opportunity to work and learn with two of Brazil’s most successful advertising professionals: Euler Brandão and Júlio Alves.

In the last years I also joined Pro Brasil as a third-party Strategic Marketing Consultant to work among the team in complex projects and global market expansion projects.

Website: http://www.probrasilpropaganda.com.br

UNA

  • From 2014 to 2016
  • Based on Belo Horizonte, BR
  • MBA Lecturer

Una is a brazilian college that is part of Ânima group – one of the three largest publicly held education groups in Brazil – well-known for its professional graduate courses.

I believe that sharing knowledge is an important part of the process of becoming a leader in Marketing and Conversion Optimization landscape. At Una I had the opportunity to teach the following disciplines in MBA courses:

  • Inbound Marketing, in Digital Communication and Social Media MBA
  • Cyberculture, in Digital Communication and Social Media MBA
  • Digital Marketing, in Strategic Management MBA
  • Strategic IT, in Strategic IT and Governance MBA

Website: una.br

EDUCATION

Doctor of Philosophy (PhD) in Marketing and Business Strategy

  • Federal University of Minas Gerais (UFMG)
  • Statistics and Consumer Science Center – NECC/UFMG

Aiming to become a data scientist and raise my professional performance level at Digital Marketing and Conversion Optimization, my doctorate focused on studying Recommender Systems and applied Persuasion Principles.

Dissertation title: Interaction of Behavioral Similarity-Based Recommendations and Social Proof in Online Shopping

Website: cepead.face.ufmg.br

Master of Science (M.S.) in Marketing and Business Strategy

  • Federal University of Minas Gerais (UFMG)
  • Statistics and Consumer Science Center – NECC/UFMG

In search to improve my professional performance level at Digital Marketing and Conversion Optimization, my masters degree focused on studying Online Customer Experience and Web Analytics.

Thesis title: Web Analytics and Online Customer Experience on E-commerce

Website: cepead.face.ufmg.br

More about academic publications in Lattes Curriculum

COMPANIES I HAVE ALREADY WORKED WITH

Would you like to talk about a possibility of working together?