I’M FÁBIO BORGES, Ph.D.
Strategic Marketing Expert, Conversion Optimization Consultant & Keynote Speaker
As a PhD in Marketing and a experienced hands on practitioner, my mission is to reverse opinion based marketing and implement a scientific approach to achieve great results.
I already led tens of Marketing and Conversion Rate Optimization (CRO) projects along with companies from a wide range of industries, digital marketing goals and sizes – from startups to large publicly held companies.
If you ever ask me if it is a good idea to implement something, I would say:
“You should test that!”
I specialize on creating and executing CRO strategies and testing hypothesis based on a broad spectrum of data sources such as Digital Analytics, Heatmaps and Clickmaps, Usability Tests, Surveys and others.
COMPANIES I HAVE ALREADY WORKED WITH
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